American Ethanol | Photo Shoot Art Direction
As the Art Director for this project, I oversaw the entire creative direction of the 2019 American Ethanol photoshoot with NASCAR driver Austin Dillon and the iconic RCR #3. A preliminary production brief was developed to provide a look and feel for required shots and walked through during planning sessions which included the client as well as Project Coordinator, Thomas Hitch from CSM and photographer Scott Hunter from NASCAR Productions. I was then on-site to assist as the shoot was successfully executed at Richard Childress Racing. At post-production, photos were retouched as needed by myself for use as assets for various marketing materials throughout the 2019 NASCAR season.