With the NFL looking to expand outside the U.S., this project was created for the Jacksonville Jaguars help promote, educate and open people in the UK up to American style football. To ease people in, the JagTag Touch Football program was started to teach the game of football on the grass roots level. As the focal point of the program, the JagTag Playbook is a guide to the game that offers basic and in-depth rules, terms & techniques in regards to the game of football. Presented in a visually pleasing manner, the overall look and feel was created around that of an actual playbook. The end result has been widely successful after it's launch on Jaguars.com.