From 2015-2019 I oversaw all creative direction and design production for Mazda's experiential motorsport activation programs. I was an integral part of the programs visual growth, going from a single trailer ride & drive program to one that required four trailers to support multiple footprints. During this time, Mazda had also gone through multiple brand updates which included everything from logo updates to a complete brand refresh. Working with the team at Mazda North America, I helped to establish and tell each new Mazda brand story within the motorsport space. As the programs evolved, the design assets required grew from tens to hundreds. Projects ranged from placing logos on gifting items to multiple trailer wraps per footprint to helping develop visuals for a temporary at track building complete with innovative interactive wall. Just about every logo application and design asset you see throughout these spaces was implemented by myself. These programs have been the biggest and most detailed work in my career thus far.