In an offseason of change, Subway would find themselves with a new brand identity, body style and driver for their 2017 NASCAR campaign. My goal when creating the team’s 2017 look, was to borrow the graphic elements that were so popular on my 2016 design and weave them into the design of all 2017 team assets, from paint scheme to firesuits to team gear. The result is a look that’s bold and aggressive, and one that Subway proudly uses to promote all that is new for them in 2017 across various channels. Photo Credits - LAT Photography; on-track, pit lane and Suarez in car / Ben Porter; pit box area and garages
*Denotes media produced by outside vendors, which features the #19.